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Meet Renan Rocha,

A digital strategist dedicated to turning small businesses into market leaders. With over a decade of experience, I’ve been part of the journey from startups to billion-dollar companies.

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PIKICITY

Role:
UI/UX Design

Duration:
4 Weeks

About: A directory that lists all Brazilian’s business in the US. Helping business owners who are looking for a greater amount of exposure and consumers who are looking for places that speak their native language.

PIKI

CITY

42% of Brazilian residents in U.S have limited English proficiency, speaking English less than "very well".

Approximately 451,000 brazilian immigrants resided in the United States in 2017, an increase of almost a third over a seven-year period marked by difficult conditions in Brazil, including a recession accompanied by high unemployment and inflation.

Challenge
&Solution

Challenge

Many Brazilians are limited to looking only for businesses that speak their native language because they are unaware of terms related to a product or service in English, and many of them also want services or products similar to Brazil.

We performed 48 Interviews, among them, business owners and users.

When they search for referral in the Brazilian groups on Facebook and WhatsApp (mainly), it doesn’t work well. In WhatsApp groups, for example, there is a limited number of participants, disorganized and excessive advertisements and random subject, doesn’t offer rating or review where other users could classify in the most diverse categories about the service or product offered.

Solution

Create a website that owners can list their services by categories (organized list with search filters), easy to navigate and register, showing Brazilian business that are nearby listed with rating/reviews from other users to build more relevance.

 

Ideation

Initial sketches to help explore quick concepts and record ideas quickly

Main points:

1. Having a large and centralized search bar makes the search quick and easy.

2. Most searched categories by users

3. A section with six cards to arouse the user’s curiosity in exploring the website.

High-Filidelity

From the approved sitemap and wireframes, we moved into more solid high-fidelity wireframe.

Role:
UI Design

Duration:
2 Weeks

About:

All Las Vegas Deals is a website that features discount theme park tickets, hotel reservations and an array of individually tailored vacation packages to suit the needs of you and your family. From moderate and budget hotels to luxury and boutique resorts, you’ll find the lowest online rates for that perfect family vacation getaway.

EXPLO
RE LAS VEGAS
MAIN TASK

Create a Home Page showing the amazing savings that the website offers, a blog section, a newsletter to collect leads and the about section to establish credibility.

About Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century

A a

MONTSERRAT

TYPO GRAPHY

Colors:

Add Your Heading Text Here

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.

This is a CTA

Add Your Heading Text Here

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.