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LEANNEST

Designing real care for real people.

A healthcare platform built for clarity, trust, and cultural respect — not just prescriptions.

PROJECT OVERVIEW

Simplifying complex health journeys with care and clarity.

Leannest supports women starting GLP-1 treatment. I led the design of the full product experience — from multilingual onboarding to secure automations that followed health privacy laws — making each step clear, supportive, and trustworthy.

Client:
Leannest
Role:
Product Designer
Timeline:
12 weeks

The Challenge:

Leannest needed to turn a sensitive topic — GLP-1 treatment for weight loss — into a journey that felt simple, safe, and human.

The goal: increase conversion from curious visitors to confident patients, without losing trust along the way.

Step-by-step

The Process

We followed a lean, user-centered design approach — moving fast while staying grounded in empathy and clarity.

Step 1

EMPATHIZE

We looked at other apps and talked to real people to learn what felt confusing, cold, or unhelpful.

Step 2

DEFINE

People hated tricky subscriptions, missed real human help, and felt confused about the treatment.

Step 3

IDEATE

We designed flows that explained things clearly and added a real person right after the quiz — so users felt supported, not alone.

Step 4

PROTOTYPE

Designed and tested prototypes using real user content, including pre-qualification flows and WhatsApp triggers.

Step 5

VALIDATE

Gathered feedback through testing and live launches. Iterated on tone, structure, and support options based on user reactions.

Research & Insights

Real Problems

We studied top GLP-1 competitors and patient feedback to understand where trust was breaking down. Most platforms relied heavily on automation — but we learned that trust grew when patients could talk to a human right after being pre-qualified.

Confusion around GLP-1 medication and onboarding
Frustration with subscription models and unclear cancellation

Preference for talking to someone — not getting lost in a funnel

“I just needed a real person to explain things — not another auto-reply.”

Define: Key Product Objectives

Key Steps

Based on user interviews and technical constraints, we mapped out product objectives that would balance user trust with operational efficiency.

Landing Page
→
Pre-Qualification
→
WhatsApp Trigger
→
Human Support

Pre-Qualification Form

Visual Design

Design Choices

The visual direction balanced clinical precision with soft editorial cues. We used clean type, soft contrast, and clear spacing to help users feel calm and guided — not overwhelmed.

Design System

Automation & Tech

Smart Stack

We used n8n, JotForm (HIPAA compliant), and WhatsApp integrations to build a privacy-focused automation system — from onboarding to consult to ongoing care. Stripe handled the payment process cleanly, and data was routed securely to the provider via automations.

Part of n8n Workflow

Testing & Iteration

What Worked

During early testing, we noticed a significant uptick in conversion when users were offered direct human contact — especially via WhatsApp or SMS. This insight led us to prioritize real-time follow-ups from the provider, rather than automated reminders alone. It made the platform feel closer, safer, and more human.

Results & Reflection

Performance Highlights

In the first week, the platform received over 42 consult requests. The customer acquisition cost came in lower than leading competitors, and Facebook ad click costs remained under $7 — significantly below the industry average for telehealth. 

This project taught me how trust is built one screen at a time. Good design isn’t just about what users see — it’s how they feel while moving through the experience.

Outmore Screenshot

Outmore design

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OUTMORE DESIGN

LEANNEST

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PIKICITY

Role:
UI/UX Design

Duration:
4 Weeks

About: A directory that lists all Brazilian’s business in the US. Helping business owners who are looking for a greater amount of exposure and consumers who are looking for places that speak their native language.

PIKI

CITY

42% of Brazilian residents in U.S have limited English proficiency, speaking English less than "very well".

Approximately 451,000 brazilian immigrants resided in the United States in 2017, an increase of almost a third over a seven-year period marked by difficult conditions in Brazil, including a recession accompanied by high unemployment and inflation.

Challenge
&Solution

Challenge

Many Brazilians are limited to looking only for businesses that speak their native language because they are unaware of terms related to a product or service in English, and many of them also want services or products similar to Brazil.

We performed 48 Interviews, among them, business owners and users.

When they search for referral in the Brazilian groups on Facebook and WhatsApp (mainly), it doesn’t work well. In WhatsApp groups, for example, there is a limited number of participants, disorganized and excessive advertisements and random subject, doesn’t offer rating or review where other users could classify in the most diverse categories about the service or product offered.

Solution

Create a website that owners can list their services by categories (organized list with search filters), easy to navigate and register, showing Brazilian business that are nearby listed with rating/reviews from other users to build more relevance.

 

Ideation

Initial sketches to help explore quick concepts and record ideas quickly

Main points:

1. Having a large and centralized search bar makes the search quick and easy.

2. Most searched categories by users

3. A section with six cards to arouse the user’s curiosity in exploring the website.

High-Filidelity

From the approved sitemap and wireframes, we moved into more solid high-fidelity wireframe.

Role:
UI Design

Duration:
2 Weeks

About:

All Las Vegas Deals is a website that features discount theme park tickets, hotel reservations and an array of individually tailored vacation packages to suit the needs of you and your family. From moderate and budget hotels to luxury and boutique resorts, you’ll find the lowest online rates for that perfect family vacation getaway.

EXPLO
RE LAS VEGAS
MAIN TASK

Create a Home Page showing the amazing savings that the website offers, a blog section, a newsletter to collect leads and the about section to establish credibility.

About Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century

A a

MONTSERRAT

TYPO GRAPHY

Colors:

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“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.

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Add Your Heading Text Here

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.